Tips on Article title writing

Posted by Offer Tsuriel on October 26, 2009

Before you start writing any article, write your title first. Your title will must have a tip from information delivered in the text of the article. Research titles written by other authors; not just online, but in newspapers and magazines. Which titles draw your attantion and why?
If you research the titles of other and understand why they work, you have done your homework well. Borrow the style of these titles for your own articles, use them, learn from them.

Title Styles:

How To titles

How to titles objecgtive is to promise answers.
How to titles always work when marketing through articles.
Nearly all people searching the web are searching for helpful information about a particular subject of their interest.
How to titles don’t give people more to do in their busy lives, but they will offer tips, tricks, and methods that will make their busy lives more managable. Your How To title needs to inform and emotionally engage the reader and make them feel better by having found the information they desperately needed at the moment.
 

Structure of a How To title: How to (mundane task) That (rewarding benefit)

Examples: How to Save Money and Retire Rich
How to Get a Mortgage That Saves You Money
How to Select a Bed That Gives You a Good Night’s Rest

List titles

List titles/articles build your authority as an online marketer.
List titles offer a specific promise to the reader.
List articles prompt action from the reader.
List articles list a number of reasons, secrets, tips, methods, types, etc.
List titles/articles are written for a specific target market and always work to get results.
The reader is looking for the specific information you have written about.

Structure of a List title: (specific number) Ways to (benefit to reader)

Examples:
“Five Familiare Marketing Methods Used to Attract More People”
“10 Ways to Make Money OnLine“
“101 Free Marketing Methods Online”

Testimonial Titles

The testimonial title is structured to relate a personal story.

Structure of a Testimonial title: How (something) Made Me (something).

Example:
“How Article Marketing Changed My Life”
“How a Foolish Whim Made Me a Millionaire”
“How a Date Gone Bad Made Me Stronger”

The key is to make the first something contrast with the second.

Question Titles

The question title attracts the curiosity of the reader. The question is the hook and can be subtle or bold in its approach. The body of the article is information that will benefit the specific question being posed.

Structure of a Question title: Are You (something)?
The something usually addresses a specific type of person or a specific type of problem that is in need of a solution.

Examples:
“Are You Tired of Failing at MLM?”
“Are You a Super Blogger Yet?
“Are You Tired of Boring Weekends?”

One of the biggest mistakes made by new article writing marketers is the title of their article. I don’t want to make that mistake.

Try some of these different approaches to article title writing to see if they will multiply the responses to your articles. They are as old as the art of writing and have been tried and tested by generations; they are timeless tools to get your articles read and clicked through.

Additional articles writing information sources:

http://danaprince.blogspot.com/ – blog from experienced article writer Dana Ptice.
http://Plagium.com – very useful site that tracks plagiarism (copyright violations).