Link Building

Posted by Offer Tsuriel on October 27, 2009

Link-building is a key activity for search engine optimization. It’s simple logic ! More quality links from relevant sites mean more quality visitors and more marketing outcomes.
Here is my checklist of six best practice approaches to link-building:

1. Achieve natural link-building through quality content -Through creating ‘must-have’ resources and guides and using social bookmark tools such as www.addthis.com to encourage visitors to bookmark these documents creates inbound links from sources such as Delicious.
2. Request inbound-only or one-way links from partners or through running a link-building campaign.
   
3. Reciprocal linking -Reciprocal links are agreed between yourself and another organization. These are less valuable than one-way links, but from trusted sources are usually better than no links at all. Use the Yahoo Site Explorer (https://siteexplorer.search. yahoo.com) to identify potential link partners by assessing your own or rival sites.

 
 

4. Buying links -Directories and link purchase exchanges (these are not recommended since such sites are widely believed to be penalized by Google when identified). However, Google is unlikely to be able to identify agreements between site owners …
5. Creating your own external links -On blogs and in community forums -not typically successful since many forums have introduced an attribute tag on outbound links known as rel=’nofollow’ which means that the search engine can potentially ignore these links.
6. Generating buzz through PR -Optimize and distribute your press releases or create articles which contain links back to your site which can be syndicated to third-party sites.