Posted by Offer Tsuriel on October 26, 2009
Nielsen (2000c) suggests that the designer of navigation systems should consider the following information that a site user wants to know:
- Where am I? The user needs to know where they are on the site and this can be indicated by highlighting the current location and clear titling of pages. This is context. Consistency of menu locations on different pages is also required to aid cognition. Users also need to know where they are on the web. This can be indicated by a logo, which by convention is at the top or top left of a site.
- Where have I been? This is difficult to indicate on a site, but for task-oriented activities such as purchasing a product it can show the user that they are at the nth stage of an operation such as making a purchase.
- Where do I want to go? This is the main navigation system which gives options fo~ future functions.
Posted by Offer Tsuriel on
These are ten copywntmg rules from Gerry McGovern (www.gerrymcgovern.com). As you read through these, think about whether these rules apply for other media and also whether you achieve them on your web site.
- Be honest. Paper never refused ink. Web sites never refused hype. If you can’t deliver within twenty-four hours, then don’t promise to.
- Be simple, clear and precise. Time is the scarcest resource, so never use five sentences when one will do. Avoid jargon. People are confused enough today.
- State your offer clearly. What exactly is it that you sell?
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Posted by Offer Tsuriel on
According to Lucy Carruthers, usability consultant at Foviance (www.foviance.com), the benefits of eyetracking are as follows:
Usability evaluations typically involve think-aloud protocols -whereby users describe their thoughts and actions as they carry out a set of tasks. This gives the facilitator a good view of the reasoning and driving factors behind the participant’s actions.
However, some types of behaviours are difficult to measure efficiently with think-aloud alone because participants may not be able to verbalize part of their thought processes and/or because some behaviours never reach consciousness.
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