Gerry McGovern’s top ten rules of copywriting
Posted by Offer Tsuriel on October 26, 2009
These are ten copywntmg rules from Gerry McGovern (www.gerrymcgovern.com). As you read through these, think about whether these rules apply for other media and also whether you achieve them on your web site.
- Be honest. Paper never refused ink. Web sites never refused hype. If you can’t deliver within twenty-four hours, then don’t promise to.
- Be simple, clear and precise. Time is the scarcest resource, so never use five sentences when one will do. Avoid jargon. People are confused enough today.
- State your offer clearly. What exactly is it that you sell?
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