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	<title>Work from Home Blog &#187; copywriting</title>
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	<description>All the info. you need for your home employment!</description>
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		<title>Gerry McGovern&#8217;s top ten rules of copywriting</title>
		<link>http://work-from-home.offersite.info/2009/10/26/gerry-mcgoverns-top-ten-rules-of-copyright/</link>
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		<pubDate>Mon, 26 Oct 2009 16:01:47 +0000</pubDate>
		<dc:creator>Offer Tsuriel</dc:creator>
				<category><![CDATA[Web-Site Design]]></category>
		<category><![CDATA[copywriting]]></category>

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		<description><![CDATA[These are ten copywntmg rules from Gerry McGovern (www.gerrymcgovern.com). As you read through these, think about whether these rules apply for other media and also whether you achieve them on your web site.

Be honest. Paper never refused ink. Web sites never refused hype. If you can&#8217;t deliver within twenty-four hours, then don&#8217;t promise to.
Be simple, [...]]]></description>
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