E-mail marketing success factors
Posted by Offer Tsuriel on November 2, 2009
E-mail marketing
Effective e-mail marketing shares much in common with effective direct e-mail copy. We suggest you use the mnemonic ‘CRITICAl: as a checklist for e-mail marketing success factors. CRITICAL is a checklist of questions to ask about your e-mail campaigns (Chaffey, 2006). It stands for:
