How to increase landing page conversion rate?
Posted by Offer Tsuriel on October 26, 2009
Remember that many visitors do not enter via your home page, we find often more than half of visitors arrive from search engines and other sources not on the home page but on campaign landing pages. The implication is obvious, designers need to treat every page as the entry point to clearly explain their proposition and aim to convert to action. Here is a checklist of questions to ask to check your landing page effectiveness against specific goals.
- Generate response (online lead or sale and offline call-back) – Does the page have a prominent call-to-action such as a prominent button above the fold, repeated in text and image form?
- Engage different audience types (reduce bounce rate, increase value events, increase return rate) – Does the page have a prominent headline and sub-heads showing the visitor is in the right place? Does the page have scent trail trigger messages, offers or images to appeal to different audiences?
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