Posted by Offer Tsuriel on November 3, 2009
Site linking
Suppose that you open an e-mail that has a link in it to a news story on the Web. You click it, and read the headline of the story: “Senator Possibly Implicated in Voter Fraud.” You read the story, assessing its credibility. Would the story be credible if it were from the Web site of NBC News? The Washington Post? The Drudge Report? The National Enquirer? Some blogger you have never heard of? You are unlikely to give the same credence to that report regardless of lhe source, because not all sources have the same reputation in your mind. Now under-itand, some people might have a higher opinion of some sources of information than you do, and regardless of anyone’s opinion, even the source held in the lowest regard can be correct on a particular story while the most-respected can be wrong.
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Posted by Offer Tsuriel on October 27, 2009
Importance of linking
McGaffin (2004) provides a great introduction to link building. The main principle of link building is as he says:
Create great content, link to great content and great content will link to you.
However, a structured link building campaign is also needed to maximize the WAIT! There is more to read… read on »
Posted by Offer Tsuriel on
Link-building is a key activity for search engine optimization. It’s simple logic ! More quality links from relevant sites mean more quality visitors and more marketing outcomes.
Here is my checklist of six best practice approaches to link-building:
- Achieve natural link-building through quality content -Through creating ‘must-have’ resources and guides and using social bookmark tools such as www.addthis.com to encourage visitors to bookmark these documents creates inbound links from sources such as Delicious.
- Request inbound-only or one-way links from partners or through running a link-building campaign.
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